Project Goals
Redesign the firm’s website to emphasize their criminal defense specialization, especially DUI representation.
Streamline the lead capture process for time-sensitive cases like DUIs.
Boost local search visibility and credibility in criminal defense niches.
Automate blog content and email responses to reduce administrative overhead.
Challenges
The old website lacked urgency and failed to convert traffic from DUI-related search terms.
Prospective clients needed to quickly understand their rights and contact the attorney in real time.
The firm wanted to publish fresh legal content regularly but didn’t have in-house content writers.
Solutions Delivered
1. Website Design & Development
Built a fast-loading, mobile-first WordPress site tailored to criminal defense clientele.
Added high-contrast call-to-action buttons like “Arrested for DUI? Call Now.”
Created dedicated landing pages for DUI Defense, Traffic Offenses, Drug Charges, and Expungements.
2. AI-Powered Content Integration
Deployed a ChatGPT-powered blog engine that publishes weekly content focused on DUI laws, license suspension, and defense strategies.
Used automation to draft legal FAQs and client follow-up messages.
Integrated with Zapier to route DUI inquiries directly to the attorney’s phone or CRM system.
3. Local SEO & Review Management
Optimized Google Business Profile specifically for DUI Lawyer and Criminal Defense Attorney searches.
Developed location-targeted pages (e.g., “DUI Lawyer in Palm Beach County”).
Embedded a review request system to encourage 5-star ratings on Google and Avvo.
Key Features
Emergency Contact Forms – “I was just arrested” buttons initiate immediate call or form submission.
DUI Legal Blog – Weekly content covers field sobriety tests, BAC levels, rights during traffic stops, and license reinstatement tips.
Secure Case Intake Portal – Allows clients to upload arrest records, citations, and legal documents securely.
Live Chat with Lead Capture – Enables 24/7 engagement with potential clients, even after office hours.
Results
+130% increase in DUI-related leads within the first 60 days.
+56% rise in local search rankings for “DUI attorney near me” and “criminal defense lawyer [city name].”
Average bounce rate dropped by 42%, signaling higher user engagement.
Saved 25+ hours per month in manual content creation with AI-powered automation.
Tools & Technologies Used
WordPress + Elementor Pro
ChatGPT (OpenAI API)
Zapier
RankMath SEO
Google Business Profile Optimization
Clio Grow Integration for intake tracking
